W- BUSINESS ECONOMICS

The objective of the course is to

-             Explore the knowledge of microeconomics and macroeconomics and then integrate them from a managerial decision-making perspective in a framework that can be used in a single-semester course.

-             Managers need to investigate the insights of both microeconomics and macroeconomics because firms are influenced by forces in each of these areas.

-             The approach in this course will help answer the questions many MBA students ask when confronted with a required economic course in their program: Why should managers study economics? These students have often taken one or two introductory economics courses, which they typically found to be full of abstract models and theories that did not seem to relate to their jobs or their lives.

-             This course detailed out the economic theory that goes beyond principles of economics, but is not as detailed or theoretical as a standard intermediate economics text, given the coverage of both micro-and macroeconomics and the additional applications and examples. The emphasis in this course is placed on the application of theory to both managerial and public policy decision-making.